Social Media / Digital Marketing

Duration: 2 Months

Social Media Marketing for Facebook, Instagram, and Google Ads Management

Course Outline

Week 1-2: Introduction to Social Media Marketing

  • Understanding the fundamentals of social media marketing
  • Importance of social media platforms in digital marketing
  • Overview of Facebook, Instagram and Google Ads
  • Setting goals and objectives for social media marketing campaigns

Week 3-4: Facebook Marketing

  • Creating a Facebook Business Page
  • Understanding Facebook Ads Manager interface
  • Targeting options and audience segmentation on Facebook
  • Creating engaging ad content: text, images, videos
  • Setting up and optimizing different ad formats: carousel, slideshow, collection ads
  • Budgeting and bidding strategies for Facebook Ads
  • Analyzing and interpreting Facebook Ads metrics

Week 5-6: Instagram Marketing

  • Setting up an Instagram Business Account
  • Leveraging Instagram features: Feed, Stories, IGTV, Reels
  • Understanding Instagram Insights and Analytics
  • Creating visually appealing content for Instagram
  • Instagram influencer marketing and partnerships
  • Running Instagram Ads: objectives, targeting, ad formats
  • Best practices for Instagram marketing success

Week 7-8: Google Ads Management

  • Introduction to Google Ads: Search, Display, Video, Shopping campaigns
  • Creating and optimizing Google Ads campaigns
  • Keyword research and ad copywriting for search campaigns
  • Display advertising: targeting options, ad creation, and optimization
  • Video advertising on YouTube: ad formats, targeting, bidding strategies
  • Shopping ads: setting up product feeds, optimizing campaigns
  • Monitoring and analyzing Google Ads performance metrics

Week 9-10: Advanced Strategies and Case Studies

  • Advanced targeting techniques for Facebook, Instagram, and Google Ads
  • A/B testing and optimization strategies for ad campaigns
  • Retargeting and remarketing tactics across platforms
  • Multi-channel marketing strategies: integrating Facebook, Instagram, and Google Ads
  • Case studies of successful social media marketing campaigns
  • Practical exercises and assignments to apply learned concepts
  • Final project: creating a comprehensive social media marketing campaign

Week 11-12: Practical Application and Certification

  • Implementing and managing a live social media marketing campaign
  • Continuous monitoring, optimization, and performance analysis
  • Client management and communication skills
  • Presentation of final projects and campaign results
  • Certification and assessment of course completion

Additional Benefits:

  • Access to course materials, resources, and tools
  • Q&A sessions and personalized support from the instructor
  • Networking opportunities with industry professionals and peers
  • Job placement assistance and career guidance (optional)

Enroll now to gain practical skills and expertise in social media marketing for Facebook, Instagram, and Google Ads, and kickstart your career in digital marketing!